Predictive Analytics LIT-CLASSICS —Olav Schewe

—Olav Schewe

The field of oral microbiology has seen fundamental conceptual changes in recent years

—JENNIFER MORRISON

clinical examples

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Predictive Analytics LIT-CLASSICS —Olav ScheweTRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES In this rich, fascinatingand surprisingly accessibleintroduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, HP, IBM, Match. com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behaviorincluding yours. Why? Predictive