Strategic Management USB-CHRISTMAS Why is a banana duct-taped

Why is a banana duct-taped to a wall worth more on the art market than a beautiful seventeenth-century landscape

‘An utterly atmospheric

Stuart Pimm

Guillén rose to fame by transforming a popular form of Cuban music into poetry that called attention to the experience of Afro-Cuban people

And what is the price of that freedom

Strategic Management USB-CHRISTMAS Why is a banana duct-tapedPreface v Acknowledgements ix About the Authors xiii Glossary 301 Index 307 1 What Is Business Strategy? 1 2 Analysis of the External Environment: Opportunities and Threats 19 3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 47 4 Cost Advantage 65 5 Differentiation Advantage 85 6 Corporate Strategy 105 7 Vertical Integration and Outsourcing 127 8 Strategic Alliances 145 9 International Strategy 165 10 Innovative Strategies That