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Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 ISBN: 9781292059679
Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 ISBN: 9781292059679
$27.50
Description
ISBN: 9781292059679
AU Course: BEVM350
A rigorous and practical discussion of quantifying the value of information
Overview: Entrepreneurship: The Art
ISBN: 9781292370057
Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 ISBN: 9781292059679Overview: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone cant create success, Freberg shows students how to choose and implement evidence based practices to guide
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