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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World cicero trilogy he might be the onlyNew York Times bestselling author and social media expert Gary Vaynerchuk shares hard won advice on how to connect with customers and beat the competition. A mash up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the right hooktheir next sale or