Principles of Marketing, Global Edition, 18e (MyLab Marketing with Pearson eText) Department_Aviation Overview: For courses in global

Overview: For courses in global marketing

Format: Print

From the detailed examples

The integration of technology

Overview: Fundamentals of Human Resource Management provides a complete

Principles of Marketing, Global Edition, 18e (MyLab Marketing with Pearson eText) Department_Aviation Overview: For courses in globalOverview: In a fast changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. ISBN: 9781292449333 Edition: 18 Publisher: Pearson Format: Digital AU Course: