Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2e (eBook) Course_BINT221 identity development and channel selection

identity development and channel selection

this one mostly eschews the math

which covers the theories and models of change management and connects them to workable techniques that organizations of all types and sizes can use to adapt to tough market and environment conditions

The focus is on skills development

Overview: Now in a fully revised and updated fourth edition

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2e (eBook) Course_BINT221 identity development and channel selectionOverview: The new and fully up to date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any eventfrom small conferences and expositions to giant fairs and festivals. ISBN: 9781118514214 Edition: 2 Publisher: Wiley Format: Digital AU Course: BEVM290