Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 E-Business in ERP

E-Business in ERP

The text provides a highly intuitive and practical understanding of the material by emphasizing the physics and the underlying physical phenomena involved

ISBN: 9781292457444

Overview: Now in a fully revised and updated fourth edition

Overview: The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools

Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 E-Business in ERPOverview: Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. ISBN: 9781292411354 Edition: 9 Publisher: Pearson