Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223 ISBN: 9781447075783

ISBN: 9781447075783

Overview: Digital Business and E-Commerce Management

it focuses on service for competitive advantage and integrates technology

Edition: 14

For introductory-level Python programming and/or data-science courses

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223 ISBN: 9781447075783Overview: Now updated with new techniques and even more practical insights, this is the definitive guide to todays most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Managers Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of