Positioning for Professionals Linear Algebra ' Dietician Nichola Ludlam-Raine (as

' Dietician Nichola Ludlam-Raine (as seen on BBC

the way you zoom zoom zoom

Author Mark Stamp provides clear

Accompanied by his loyal panther

Sam Baron is Senior Lecturer in Philosophy at the University of Western Australia

Positioning for Professionals Linear Algebra ' Dietician Nichola Ludlam-Raine (asBetter isn't always better. Different is better. "Most managers invest their time and energy in trying to make their firms better, when in fact they should also be working to make their firms different." From Positioning for Professionals Why are some professional service firms so much more successful than their competitors? The difference isn't just talent, but focus. The best firms know that standing for everything is the same as standing for